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master's thesis
Strateška analiza ribarske zadruge Omega 3
2024. urn:nbn:hr:226:163370
Marinović, Jure
University of Split
University Department of Marine Studies

Cite this document

Marinović, J. (2024). Strateška analiza ribarske zadruge Omega 3 (Master's thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:226:163370

Marinović, Jure. "Strateška analiza ribarske zadruge Omega 3." Master's thesis, University of Split, 2024. https://urn.nsk.hr/urn:nbn:hr:226:163370

Marinović, Jure. "Strateška analiza ribarske zadruge Omega 3." Master's thesis, University of Split, 2024. https://urn.nsk.hr/urn:nbn:hr:226:163370

Marinović, J. (2024). 'Strateška analiza ribarske zadruge Omega 3', Master's thesis, University of Split, accessed 24 February 2025, https://urn.nsk.hr/urn:nbn:hr:226:163370

Marinović J. Strateška analiza ribarske zadruge Omega 3 [Master's thesis]. Split: University of Split; 2024 [cited 2025 February 24] Available at: https://urn.nsk.hr/urn:nbn:hr:226:163370

J. Marinović, "Strateška analiza ribarske zadruge Omega 3", Master's thesis, University of Split, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:226:163370

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Metadata
TitleStrateška analiza ribarske zadruge Omega 3
Title (english)Strategic analysis of fishing cooperative Omega 3
AuthorJure Marinović
MentorJosip Gugić (mentor)
Committee memberFrano Matić (predsjednik povjerenstva)
Committee memberJosip Gugić (član povjerenstva)
Committee memberVida Šimat (član povjerenstva)
GranterUniversity of Split
(University Department of Marine Studies)
Split
Defense date and country2024-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Abstract
Cilj rada bio je izraditi cjelokupnu stratešku analizu ribarske zadruge Omega 3 i utvrditi strateške čimbenike koji utječu ili mogu utjecati na razvoj zadruge te ocijeniti njen konkurentski položaj. U radu su korištene metode studije slučaja, strateške analize, analize financijskih izvještaja i SWOT analize. Rezultati skeniranja opće i poslovne okoline pokazuju da za analiziranu zadrugu prevladavaju prilike u odnosu na prijetnje iz opće i poslovne okoline. Analizom interne okoline utvrđeno je da u zadruzi prevladavaju pozitivni unutrašnji čimbenici. Strateška alternativa RZ Omega 3 u budućem srednjoročnom razdoblju je maksi-maksi strategija te bi trebalo maksimalno upotrebljavati snage da bi se potpuno iskoristilo prilike.
Abstract (english)
The aim of the thesis was to prepare an overall strategic analysis of the Omega 3 fishing cooperative and to determine the strategic factors that influence or can influence the development of the cooperative, as well as to evaluate its competitive position. The methods of case study, strategic analysis, analysis of financial statements and SWOT analysis were used in the work. The results of the analyses of the general and business environment show that for there are more opportunities than threats from the general and business environment for the cooperative analysed. When analysing the internal environment, it was determined that positive internal factors predominate in the cooperative. The strategic alternative of RZ Omega 3 in the future medium-term period is a maxi-maxi strategy, and the strengths should be used to the maximum in order to fully exploit the external opportunities.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:226:163370
Study programmeTitle: Graduate university studies Marine Fishery
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni magistar/magistra inženjer/inženjerka morskog ribarstva (sveučilišni magistar/magistra inženjer/inženjerka morskog ribarstva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2025-02-24 14:53:50